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                1. Seocom Enterprises Unlimited LLC
                  Stan Olszewski, Byram, Connecticut - Contact Me
                  Select Vintage Moxie Items & Ephemera For Sale

                  Moxie is a carbonated beverage that was one of the first mass-produced soft drinks in the United States. It continues to be regionally popular today.

                  Moxie has a unique flavor that is not as sweet as that of most modern soft drinks and that is described by some as "bitter."

                  Moxie is closely associated with the state of Maine and was designated the official soft drink of Maine on May 10, 2005. Its creator, Dr. Augustin Thompson, was born in Union, Maine.

                  HISTORY

                  Moxie originated as a patent medicine called "Moxie Nerve Food," which was created around 1876 by Dr. Augustin Thompson of Union, Maine. Thompson claimed that it contained an extract from a rare, unnamed South American plant, which had supposedly been discovered by a friend of his, Lieutenant Moxie, who had used it as a panacea. Moxie, he claimed, was especially effective against "paralysis, softening of the brain, nervousness, and insomnia."

                  After a few years, Thompson added soda water to the formula and changed the product's name to "Beverage Moxie Nerve Food." By 1884 he was selling Moxie both in bottles and in bulk as a soda fountain syrup. He marketed it as "a delicious blend of bitter and sweet, a drink to satisfy everyone's taste."

                  A lawsuit was filed in 1907 by the Moxie Nerve Food Company of New England against the Modox Company and others, alleging that they had copied the ingredients of Moxie and were using the name "Modox," which closely resembled "Moxie," and were infringing upon patents and trademarks. The suit was dismissed by the judge, who said the court could not protect the legitimate part of the plaintiff's business in this case. In a later case in New York, the Moxie Nerve Food Company won a lawsuit against Modox, which subsequently went out of business.

                  President Calvin Coolidge was known to favor the drink, and Boston Red Sox slugger Ted Williams endorsed it on radio and in print. The company also marketed a beverage called "Ted's Root Beer" in the early sixties. Author E. B. White once claimed that "Moxie contains gentian root, which is the path to the good life." Currently, one of the ingredients of Moxie is "Gentian Root Extractives," which may contribute to the drink's unique flavor.

                  The brand suffered a significant decline in sales during the 1930s, which is thought to have been caused by the company's decision to expand its sugar reserves at the expense of its popular advertising campaign.

                  Due to competition from Coca Cola, demand for Moxie has waned in recent years, although the brand persists in New England and Pennsylvania.

                  Sugar-free Diet Moxie was introduced in 1962.

                  (From Wikipedia, the free encyclopedia)

                  Searchable Picture Gallery Of All Moxie Items In Stock
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                  Browsing table of 6 Moxie Items
                  This table is sortable, just click on any heading.
                  Code Description Condition Notes View Buy
                  PC-30
                  (ME) - Jackman - Real Photo Postcard RPPC - Mountain View Filling Station - Moxie
                  (me_album),
                  Overall fine condition
                  Unposted - Unused - Moxie Thermometer by door, Mobiloil signage and pumps, Vintage Auto at pumps, Mount Zircon Spring Water Co. Ginger Champaign Water Of Health huge display bottle - Defender Stamp Box
                  Keywords:
                  (Moxie),

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                  Price: $130.00

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                  PC-31
                  (ME) - Jackman - Real Photo Postcard RPPC - Mountain View Filling Station - Moxie
                  (me_album),
                  Overall fine condition
                  Unposted - Unused - Moxie Thermometer by door, Mobiloil signage and pumps, Gulf and Quaker State signs, Mount Zircon Spring Water Co. Ginger Champaign Water Of Health huge display bottle - Defender Stamp Box
                  Keywords:
                  (Moxie),

                  View Front Image
                  Price: $130.00

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                  PC-36
                  (ME) - Jackman - Real Photo Postcard RPPC - Mountain View Filling Station - Moxie
                  (me_album),
                  Overall fine condition
                  Unposted - Unused - Moxie sign on side of building, Moxie Thermometer by door, Mobiloil signage and pumps - Defender Stamp Box
                  Keywords:
                  (Moxie),

                  View Front Image
                  Price: $130.00

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                  PC-34
                  (ME) - La Grange - Real Photo Postcard RPPC - Chase's Store - Three Moxie Signs
                  (me_album),
                  Overall fine condition
                  Postally used w/address & message - Older auto pictured out front, building has three Moxie soda signs on it - RPO cancel of Green Junction and Bangor Maine
                  Keywords:
                  (Moxie),

                  View Front Image
                  Price: $760.00

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                  NJ-1013
                  (NJ) - Weehawken - View Of Weehawken With Moxie sign lower right corner
                  (nj_box2)
                  Overall fine condition - slight corner wear
                  County: Hudson - Unposted - Unused
                  Keywords:

                  View Front Image
                  Price: $10.00

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                  PC-35
                  (NY) - Coney Island - View of Surf Avenue with three Moxie and other signage Overall fine condition
                  County: Kings - Unposted - Unused - Has glitter attached
                  Keywords:
                  Brooklyn, New York City, NYC, (Moxie),

                  View Front Image
                  Price: $57.00

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                  For further information on any items, please Contact Me
                  Please include Code Number, Description, and Price in all correspondence.
                  All shipments are protected in a well packed, flat rate, priority mail box, or via first class mail. International shipping available. Combined Shipping Available On Multiple Purchases. Payments accepted via Paypal or money order only. Not responsible for omission of any details in item description.
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                  There are many, many more of all ages, types and genres available in stock, please contact me with your want lists.
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